Haley Jena

Hi, I’m Haley!

I'm a New York-based editor, writer, and content marketer with a proven track record in scaling growth through purpose-driven storytelling. Most recently, I served as Health & Wellness Editor at Peloton, where I owned end-to-end coverage across nutrition, health, sleep, mental health, and meditation for the brand’s editorial arm, The Output. I transformed the vertical, scaling organic traffic, lead generation, and conversions through creative content marketing.

Before I started at Peloton, I worked as an editor at Carats & Cake (a website that connects engaged couples to wedding vendors) and its parent company, ROH (a B2B SaaS revenue optimization platform for the hospitality industry). There, I pitched, assigned, wrote, edited, and built SEO-friendly articles for the brand’s audience of prospective and current customers alike, leading to first-page search result listings for ROH and a 30 percent increase in organic search traffic for Carats & Cake.

Prior to ROH and Carats & Cake, I worked at What to Expect, the world’s best-known pregnancy and parenting brand, where I was most recently Products & Reviews Editor. At What to Expect, I oversaw the creation and upkeep of the site’s best-of product roundups, where I published 15+ new or updated stories per week while simultaneously working on other projects and initiatives. I also managed a large pool of freelance writers to produce content for both What to Expect and its sister brand BabyCenter, and covered major shopping holidays like Black Friday and Amazon Prime Day to scale affiliate revenue up to 28 percent year-over-year. When I wasn’t assigning, editing or writing content, I routinely performed content and SEO audits to find keyword gaps and new opportunities for growth.

In addition to the above brands, I've worked for various media outlets including Coveteur, Care.com, and Cincy Magazine, among others. I hold a bachelor's degree with a double major in English, Professional Writing and Political Science from Miami University, where I served as Editor-in-Chief of UP Magazine, the university’s award-winning student-run fashion and lifestyle publication.

Work Samples

Featured Writing, Editing, and Content Marketing Samples:

• Peloton’s Wellness Trend Predictions
  Writing for Peloton (developed and executed this brand-new editorial franchise)

• The Pros and Cons of Working Out Twice a Day—and How to Do It Without Burning Out
  Editing for Peloton

• Welcome to Club Peloton, Our Newest Way to Recognize and Celebrate Members
  Content marketing and writing for Peloton

• Meet the Winners of the What to Expect Pregnancy-Safe Beauty Awards
  Editing for What to Expect (led the launch of this awards franchise)

• The Ultimate Guide to Finding Your Perfect Wedding Ring Design
  Writing for Carats & Cake

• 54 Sweet Spots for Restaurant Weddings
  Writing for Carats & Cake

• What Parents Need to Know About Heavy Metals in Baby Food
  Writing for What to Expect

• The Best New Hotel Openings to Keep on Your Radar
  Writing for ROH

• The Underground: Local Queens Ignite Oxford’s Drag Scene at Bar 1868
  Writing for The Miami Student Magazine

All Work Samples:

• Peloton
  Edited nearly all content from October 2023 onward in the following categories: Health | Nutrition | Mental Health | Sleep | Mindset | Meditation

• What to Expect
  Click here to see more writing samples.

• Cincy Magazine:
  Inside Cincy: Bark in the Park|Guide to Downtown Shopping | Chicago: A City for Anyone and Everyone | Ready for Anything: 2017 Guide to Retirement | NKY Dining: A Hidden 'Jewell' | A Very Merry Weekend | Tons of Festival Fun | Storied CJ Program Power | Programming the Future|Pin It to Win It |

• More clips available upon request

Recommendations

From Jordann Donskey, who managed me directly:

“I was continuously impressed and grateful to work as Haley's direct manager. Her writing was always creative, informative and well researched. She consistently submitted work that was on time and exceeded the expectations for the project. She took on new types of work and even shifting industries without hesitation and always rose to the occasion. She is a true pleasure to work with and anyone with the opportunity would be extremely lucky to have her on their team. I am happy to provide any further recommendations to anyone who would like one.”

From Alexandra Bisonó, who was senior to me:

“On a daily basis Haley goes above and beyond her assigned job title, approaching every project and assignment with a smile, enthusiasm, can-do attitude and passion. She is directly responsible for creating a streamlined system for planning daily Instagram content which has improved interdepartmental workflow so that both editorial and design teams are maximizing time, effort and resources. Since Haley joined the editorial and social team there’s been a tremendous difference in both inter-departmental workflow and consequently the results we have gotten. She’s been key to WTE’s Instagram growing over 100K followers in eight months.

I personally consider Haley a spectacular collaborator with the design team. She is truly a team player who shares our creative vision and responsibly carries it out in her role, from her creative ideas to visually enhance editorial stories to her attention to detail in maintaining brand equity. Haley has excelled at working within the design systems in place while showcasing her dynamic and creative thinking which supports the design team’s vision towards a consistent brand experience for users.”

I am happy to provide references upon request.