NEW YORK-BASED WRITER, editor, & Content strategist

Hi, I’m haley!

about me

I’m a New York-based editor and writer with five-plus years of experience in digital media and content marketing. Currently, I’m the Health & Wellness Editor for Peloton’s editorial blog, The Output, where I oversee coverage in the health, nutrition, sleep, mental health, mindset, and meditation categories. In my role, I pitch, assign, edit, fact-check, and build long-form, service-driven articles that answer important reader questions and meet the latest SEO best practices.

Before I started at Peloton, I worked as an editor at Carats & Cake (a website that connects engaged couples to wedding vendors) and its parent company, ROH (a revenue optimization platform for the hospitality industry). There, I pitched, assigned, wrote, edited, and built SEO-friendly articles for the brand’s audience of prospective and current customers alike, leading to first-page search result listings for ROH and a 30 percent increase in organic search traffic for Carats & Cake.

Prior to ROH and Carats & Cake, I worked at What to Expect, the world’s best-known pregnancy and parenting brand, where I was most recently Products & Reviews Editor. At What to Expect, I oversaw the creation and upkeep of the site’s best-of product roundups, where I published seven new or updated stories per week while simultaneously working on other projects and initiatives. I also managed a large pool of freelance writers to produce content for both What to Expect and its sister brand BabyCenter, and covered major shopping holidays like Black Friday and Amazon Prime Day to scale affiliate revenue up to 28 percent year-over-year. When I wasn’t assigning, editing or writing content, I routinely performed content and SEO audits to find keyword gaps and new opportunities for growth.

In addition to the above brands, I've worked for various media outlets including Coveteur, Care.com, and Cincy Magazine, among others. I have experience in editing, writing, content marketing, SEO, social media, email marketing, e-commerce, and copywriting, and am well-versed in the health, lifestyle, tech, and wedding industries.

I hold a bachelor's degree with a double major in English, Professional Writing and Political Science from Miami University, where I served as Editor-in-Chief of UP Magazine, the university’s only student-run fashion and lifestyle publication.

work samples

FEATURED writing & Editing samples:

• Peloton’s 2024 Wellness Trend Predictions

  Writing for Peloton (developed and executed this brand-new editorial franchise)

• How Exercise Impacts Testosterone Levels, According to an Endocrinologist
  Editing for Peloton

• The Pros and Cons of Working Out Twice a Day—and How to Do It Without Burning Out

  Editing for Peloton

• Meet the Winners of the 2022 What to Expect Pregnancy-Safe Beauty Awards
  Editing for What to Expect (led the launch of this awards franchise)

• The Ultimate Guide to Finding Your Perfect Wedding Ring Design

  Writing for Carats & Cake

• 54 Sweet Spots for Restaurant Weddings
  Writing for Carats & Cake

• What Parents Need to Know About Heavy Metals in Baby Food

  Writing for What to Expect

• The Best New Hotel Openings to Keep on Your Radar

  Writing for ROH

• The Underground: Local Queens Ignite Oxford’s Drag Scene at Bar 1868
  Writing for The Miami Student Magazine

more editing and writing samples:

• Peloton
  Edited all content from October 2023 onward in the following categories: Health | Nutrition | Mental Health | Sleep | Mindset | Meditation

• What to Expect
  Click here to see more writing samples.

• Cincy Magazine:
  Inside Cincy: Bark in the Park | Guide to Downtown Shopping | Chicago: A City for Anyone and Everyone | Ready for Anything: 2017 Guide to Retirement | NKY Dining: A Hidden 'Jewell' | A Very Merry Weekend | Tons of Festival Fun | Storied CJ Program Power |Programming the Future | Pin It to Win It |

• More clips available upon request

Recommendations

From jeannie kim, who managed me directly:

“Haley interned for me for six months and was a total superstar. I hired her as I was getting ready to launch a brand new company and website, and as you might expect at a startup, Haley had to wear many hats. She did everything from building out the legal resources section of the site to Wordpress production to photo research to writing stories about Alzheimer's care. Haley is bright, hardworking, nimble, conscientious, and eager to learn—and a great writer to boot. I'd hire her again in a second, and I can't recommend her highly enough.”

From Alexandra Bisonó, WHO WAS A SENIOR COWORKER AT WHAT TO EXPECT:

“On a daily basis Haley goes above and beyond her assigned job title, approaching every project and assignment with a smile, enthusiasm, can-do attitude and passion. She is directly responsible for creating a streamlined system for planning daily Instagram content which has improved interdepartmental workflow so that both editorial and design teams are maximizing time, effort and resources. Since Haley joined the editorial and social team there’s been a tremendous difference in both inter-departmental workflow and consequently the results we have gotten. She’s been key to WTE’s Instagram growing over 100K followers in eight months.

“I personally consider Haley a spectacular collaborator with the design team. She is truly a team player who shares our creative vision and responsibly carries it out in her role, from her creative ideas to visually enhance editorial stories to her attention to detail in maintaining brand equity. Haley has excelled at working within the design systems in place while showcasing her dynamic and creative thinking which supports the design team’s vision towards a consistent brand experience for users.”

I am happy to provide references upon request.